Why Stores Should Prioritize Social Experiences over Shopping
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TwitterPSFK sits down with our NYC event panelist Gideon D’Arcangelo, VP of Creative Strategy at ESI Design, to discuss key shopping themes of the Future of Retail 2016 report
Retailers have started to accept that shoppers don’t come to stores solely to browse the racks anymore—76 percent of consumers interact with brands and products online before stepping foot in a physical retailer. Stores are transforming from inventory warehousers into interactive, socially-minded spaces, says Gideon D’Arcangelo, VP of Creative Strategy at ESI Design.
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